Posts Tagged ‘movie merchandising’

Star Wars Still the Toy Industry’s Number One Property

Rogue One_A Star Wars Story hits NA theatres in time for Christmas

Sales of licensed merchandise based on last year’s feature film and the re-energized Star Wars franchise is expected to top $700 million by end of Q4 2016.



Mattel to Develop Jurassic World Lineup

Mattel named master toy licensee for Jurassic World

As the newly named worldwide master toy licensee for Jurassic World, Mattel Inc. will market a variety of dino-themed toys — action figures to board games — starting in 2018.



Mattel Intros Star Trek 50th Anniversary Figures

Spock figure features signature Vulcan salute (image by Mattel Inc.)

Mattel celebrates five decades of Star Trek with a trio of collector-style dolls based on the TV series’ early cast, including Kirk, Uhura, and Spock.


New Star Wars Movie Could Generate Astronomical Toy Sales

Disney's Star Wars The Force Awakens opened  Dec 18. (A Lucasfilm image)

Analysts project that Disney’s Star Wars: The Force Awakens could generate the most related merchandise and follow-up revenues ever seen in the global toy industry.


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