Customer relationships should be built on friendly, professional service — but not friendship — says retail strategist Jeff Mowatt. There are good reasons to avoid getting too close, and here are five of them..
With consumers doing more holiday shopping online, retailers need smarter ways of getting out their message. Digital marketing consultant Jeff Quipp introduces keyword search tools that could help you stand out from the crowd.
When lineups get long and frustration mounts, Customer Service Strategist Jeff Mowatt offers some ideas for keeping everybody smiling.