In a series of Knowledge Network seminars presented at next February’s NYC Toy Fair, the U.S. Toy Industry Association will introduce its latest research on two of the world’s most vibrant markets: India, and the United States.
The sessions are designed to provide Toy Fair attendees with in-depth market analysis to help toy companies expand their businesses at home and abroad.
The first session, which takes place February 19, 2017, focuses on India, a country whose population boasts the world’s highest percentage of children at 29 percent.
David Selvaraj, an independent consultant with more than 30 years of experience in the Indian toy industry, will share his research on India’s economy, toy market and the overall opportunities for expansion there.
Philippe Guinaudeau, CEO of Kidz Global, follows with a discussion on gift-giving occasions, popular entertainment brands among kids, kids’ daily routines, their use of digital media, and pocket-money trends.
The second session, February 20, 2017, takes an in-depth look at the current U.S. market with the TIA’s Anne McConnell, senior director of market research & data strategy, providing a short overview of U.S. demographics. She will also discuss sales and product trends, such as the growing movement towards toys that build science, technology, engineering, arts and math skills (STEM and STEAM-related toys).
Kidz Global’s Philippe Guinaudeau will also present information from his U.S. report on popular brands with kids, children’s daily routines and play habits, and their use of digital media.
For more information, contact the Toy Industry Association.