Six Trends that Influence Holiday Toy Buying

The Meccano Meccasaur kit, from Spin Master, teaches coding.

Shortly after launching its annual holiday gift guide earlier this month, The Toy Insider has followed up with a look at top trends that are expected to influence purchases this festive buying season, as well as into the early months of 2017.

The Toy Insider, which is a well-known U.S.-based publication providing caregivers with in-depth reviews of toys and other youth products, highlighted six significant trends. (Several echo those seen at the 2016 North American Toy Fair last February.)

Co-publisher and spokesman Laurie Schact further explained the new information, saying, “We’re seeing some trends from recent years holding strong, plus some exciting new ones. Tech toys are unsurprisingly still topping kids’ wish lists, and tiny collectibles, like Shopkins, continue to be a huge hit among kids who love to collect and trade them.” She added, “We’re excited to see a new trend toward toys that teach coding, an increasingly important skill for all ages. We also love the renewed focus on girl power this year, with a number of toys that promote confidence and show girls that the sky is the limit.”

This season’s trends include:

  • Coding 101: Coding is the language of the future and an important part of STEM curriculum in schools. Toy companies are teaching kids the basics through items that break down these complicated concepts into fun toys and games that are rooted in cause and effect;
  • Collect Them All: Often packaged in blind boxes or bags that give kids a fun surprise, these tiny, inexpensive items are popular for their collectability and affordability. Kids love to build a collection and swap these toys with their friends;
  • The Toy Insider highlighted six trends expected to influence parents' purchases this seasonTiny Techies: Tech toys are a given for today’s kids. From toys that teach kids robotics and building skills, to fun and mess-free tech pets and “me-too” items such as kid-friendly drones and smart watches, toy companies are coming up with all sorts of ways to “wow” kids and parents alike;
  • Focus on Family: Toys are not just for kids – there are plenty of toys and games that will get the whole family involved. Nostalgic toys will remind parents of the things they played with as kids, while building toys and arts and crafts sets encourage everyone to work together;
  • Girl Power: Toy companies are giving girls incredible new toys, such as STEM-focused activity sets, that provide them with positive messaging to help them build confidence;
  • Up and At ‘Em: Outdoor and active toys get kids moving while having fun. From engaging play places for babies and toddlers to innovative ride-on toys and outdoor games for older kids, there’s something for every age and interest.

For more information, contact The Toy Insider.

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