Later this month, the Canadian Toy Association is heading to the nation’s capital for a show-and-tell with members of Canada’s recently elected Liberal government.
The CTA’s management team of Serge Micheli, Michael Dargavel, and Danielle Russell will be accompanied by the Association’s Board of Directors. In addition, Gil Barrows and Michael Mactaggart, both with Global Public Affairs, the CTA’s long-time government-relations partner, will be on hand to lend their expertise.
The contingent will host a day-long agenda starting with early morning business meetings with several relevant ministries, including Health Canada, and ending that evening with a family-friendly reception at Ottawa’s iconic Fairmont Château Laurier Hotel.
Senior Association Manager Danielle Russell explained the reason for the event, saying “The trip to Parliament Hill is specifically targeted to introducing the toy industry to our relatively new federal government. And all the activities we’ll be participating in are designed to help the government ministers understand the role the CTA plays.”
Reception Features Genius of Play Theme
While the meetings with ministry reps will give the CTA group an opportunity to confer over concerns, issues and plans, it will be the evening reception for Ottawa politicians, assorted dignitaries and their kids that’s expected to deliver a strong visual message on the importance and benefits of toys and play.
Using the U.S. Toy Industry Association’s Genius of Play initiative as its theme, the reception will feature a display of toys supplied by CTA member companies, as well as a fully equipped play area. While the grownups network, the guests’ children can enjoy some hands-on time with some of this year’s hottest products.
A slide show presenting the thrust of the TIA’s Genius of Play campaign will also run throughout the reception. “Although it’s a TIA initiative, we’re working in cooperation with them to share those messages,” says Russell. “There’s a lot of great information within the Genius of Play campaign that we believe can really help Canadian families as well.”
For more information, contact the Canadian Toy Association.