HBC Re-enters Toy Market in Time for Holidays


The competition in Canada for parents’ holiday toy-buying dollars is heating up…again.

After a decade of being out of the toy trade, Hudson’s Bay Company recently announced it will resume selling toys at 60 of its The Bay locations.

Owned by a U.S. company since 2006, HBC is headquartered in Brampton, Ontario and operates 90 stores across Canada.

While the giant department store chain began selling toys online via its own website earlier this month, in-store sales won’t begin until October 1 when its high-profile Toronto Queen Street store marks the occasion with a lavish launch.

According to the announcement, The Bay’s new toy centres will range in size from small 500-square-foot kiosks to full-scale toy departments of about 5,000 square feet.

The centres will feature over 40 top brands, such as Battat’s Our Generation Dolls, Lego, Barbie, Playmobil, Melissa & Doug, Fisher-Price, and Hasbro’s Nerf. Not surprising, merchandise propelled by hot small- and big-screen properties like Star Wars will be in great evidence.

Selections will include toys for the infant-toddler-preschooler crowd right through to lines targeting older tween-age kids.

With toy sales in Canada on the upswing this year, industry experts say HBC‘s re-entry into the market is not unexpected. Other nation-wide mass merchants, such as Canadian Tire and Indigo/Chapters, will also be ramping up their efforts to get a greater piece of the pie during the coming festive season.

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