Under a recently inked deal with Cepia LLC, Toronto’s Spin Master Ltd. has acquired the exclusive global manufacturing and distribution rights to several Cepia product lines.
The deal will include the best-selling collectible line, Charm U, as well as preschool-favourite, the Chuckle Ball, and the relaunch of Cepia’s award-winning ZhuZhu Pets.
First introduced in 2009, ZhuZhu Pets sold over 70 million units in its first 18 months on the market and generated over US$2 billion in global retail sales.
The brand’s relaunch will be supported by the debut of a new television series, Polly and The ZhuZhu Pets. The animated series, which is produced by Toronto-based Chorus Entertainment, launched on the U.S. Disney channel earlier this week and a Canadian release date is expected to follow shortly.
A Spin Master spokesman said the “ZhuZhu Pets toys have been updated for a new audience, featuring increased playability and appealing styling based on the animated characters from the new series”.
For more information, contact Spin Master Ltd.