Star Wars Still the Toy Industry’s Number One Property

Rogue One_A Star Wars Story hits NA theatres in time for Christmas

Retailers who normally eschew licensed products may want to reconsider partaking of the Star Wars pie.

Nine months after hitting theatres last December, The Force is still making its presence felt, producing legendary sales in the toy industry even into 2016.

In fact, merchandise based on 2015′s feature film Star Wars: The Force Awakens and the re-energized Star Wars franchise in general has racked up sales valued at $300 million in the first half of this year alone.

Industry analysts say that total is expected to top $700 million through the coming gift-giving season thanks in part to the positive buzz already circulating about Rogue One: A Star Wars Story. The latest contribution to the hot franchise, this new feature film is scheduled to hit North American theatres on December 16.

While the majority of licensed SW merchandise is produced by master toy licensee Hasbro Inc., many other suppliers, such as Lego, Jakks Pacific, Funko, Spin Master, Hedstrom and Rubie’s Costume Co., are also offering a wide range of product with appeal for Star Wars fans.

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