With the recent acquisition of the U.S.’s Swimways Corp., Toronto’s Spin Master Ltd. has jumped into the burgeoning water toys and outdoor sports toys market.
Founded in 1994, Swimways is an award-winning manufacturer based in Virginia. It’s known for a wide variety of products ranging from water sport toys to pool and patio decorations. Products, which are sold under brands, such as Coop, Kelsyus and Swimways, feature both generic looks as well as popular licenses like Marvel and Disney.
Although certainly a change of direction for Spin Master, Anton Rabie, co-CEO and co-founder, says his company is passionate about the category. “We look forward to inspiring an active lifestyle by infusing Spin Master’s innovation and fun into the outdoors in order to satisfy many parents’ preference for healthier lifestyles and more creative outdoor play,” he explained.
Swimways will operate from its current location as a “stand-alone subsidiary” within the Spin Master group.
For more information, contact Spin Master Ltd.