A recently signed licensing deal with Moose Toys gives Edge Brands Ltd. the North American rights to produce and market a new line of safe swim products based on the best-selling Shopkins brand.
Shopkins, created by Australia’s Moose Toys, is a multi award-winning property that features over 140 cute and collectible figures and shopping-themed playsets and accessories. (Shopkins toys are distributed in Canada by Quebec’s Imports Dragon.)
Under the agreement, Edge will introduce eight new products featuring Shopkins characters, including swim goggles, diving rings, dive disc, splash balls and dive sticks. Designed for kids (six-plus years old) to have fun at the pool or beach, the new line is scheduled to hit retailers’ shelves spring 2017.
“We’re excited to bring everything kids love about Shopkins to water play,” said Edge Brands‘ Brian Quaglia Sr. “We believe the Shopkins products will encourage young kids to keep active by bringing their favourite characters outside in a fun and innovative way.”
For more information, contact Edge Brands.