Last February’s inaugural Play Fair was such a success that plans for a second bigger-and-better event are already well underway, say event organizers LeftField Media and the U.S. Toy Industry Association.
Described as a celebration of play and entertainment, the first-ever Play Fair (February 13-14, 2016), welcomed over 20,000 parents and kids to NYC’s Javits Center where the consumer expo ran for two days alongside the 2016 North American Toy Fair.
The family-friendly event, which was sponsored by several big-name brands, such as Nickelodeon, featured interactive exhibits, photo ops, demo areas, behind-the-scenes displays, toy reveals, celebrity guests, concerts, screenings, and show exclusives on new products.
Changes Planned for 2017 Expo
Although the second annual Play Fair is once again slated for the Javits Center, organizers have almost doubled its floor space to 13,935 square meters (150,000 sq.ft.). It will not run simultaneously with Toy Fair, but instead will move to Saturday, November 4 and Sunday, November 5, 2017, effectively kicking off the Q4 festive season.
Greg Topalian, president of LeftField Media, explained the changes. “Play Fair’s massive exhibition area will accommodate returning brands with increased presences and welcome new first-time exhibitors, and our dates will now position Play Fair at the heart of the pre-holiday season.
“Planning is already underway to expand character photo ops, develop an elaborate art and crafting space, build a children’s book and author pavilion, expand our feature stages and create a hands-on video game experience.”
While Play Fair’s Saturday and Sunday dates will remain a public experience for families and fans, the 2017 venue will add a Friday night (November 3) session open exclusively to media and the toy industry.
For more information, contact the Toy Industry Association.