The first major toy exhibition of the season wrapped up its four-day run to rave reviews and record attendance.
The 42nd Hong Kong Toys & Games Fair ran January 11 to 14 at the Hong Kong Convention and Exhibition Centre, attracting over 45,000 buyers from 120 countries, including the U.S. and Canada.
The annual Toy Fair’s success was piggy-backed by three other well-attended shows: Baby Products Fair, International Licensing Show, and International Stationery Fair, which took place simultaneously in neighbouring halls and buildings. (While the Hong Kong Trade Development Council (HKTDC) is the sole organizer of the Toy, Baby, and Licensing Fairs, Messe Frankfurt (HK) Ltd. co-organizes the Stationery Fair.)
Together, the four shows hosted over 3,100 exhibitors. However, the biggest draw remains the Toy Fair’s 2,000+ exhibitors who showed a wide variety of product, including educational toys, games and puzzles (infant to teen), hobby goods, video games, paper products, toy packaging, technology and raw materials, electronic and remote control toys, party ware, outdoor sporting items, action figures, and models.
Four Market Trends Predominate
After analysis of exhibitor feedback, HKTDC spokesman Deputy Executive Director Benjamin Chau said it was not surprising to see certain strong market trends, which surfaced last year, continue to lead the way at the 2016 Toy Fair.
- High-tech “kidult” toys, such as unmanned aerial vehicles, app-controlled tanks, and innovative products using magnetic levitation, holographic projection and augmented reality technology;
- Licensed products especially those featuring characters from up-coming blockbuster movies, such as Batman v Superman: Dawn of Justice, Kung Fu Panda 3, Ice Age 5, and Angry Birds Movie;
- Baby to preschool products, including items for moms-to-be and new moms, are expected to boom in many countries, especially China where the two-child policy is now in effect;
- “Green” baby items that may be higher priced, but reflect quality manufacturing and innovative safety concepts and measures.
For more details and information about next year’s Fair, which runs January 9 to 12, 2017, contact the Hong Kong Trade Development Council.