Up-to-date market research highlighting export opportunities in Canada and the United Kingdom will be covered in educational sessions hosted by the Toy Industry Association during next February’s North American International Toy Fair in NYC.
The sessions, which are open to all show attendees, are designed to give suppliers and manufacturers, especially, with “key business intelligence and consumer data to help their companies expand global sales through strategic decision-making,” explained TIA spokesman Anne McConnell. “These seminars are designed specifically to help companies determine whether a given market is the right fit for their products,” she said.
The research, commissioned by the TIA under its Knowledge Network program, will be presented in two separate sessions on February 14, 2016 by global consultancies Altios International and Kidz Global. Experts from the two firms will share critical research findings that will help business leaders assess best strategies for establishing and expanding sales activity in the Canadian and U.K. toy markets. Discussions will cover:
- Social, economic and geographic trends;
- Toy industry growth and product category demand;
- Government regulations;
- Optimal distribution and retail channels;
- Promotional tools;
- Kids population trends by gender and ages 0-14;
- Brand preferences/popularity by gender and ages 0-14;
- Retailing environment;
- Gift giving occasions, products requested;
- Kids daily routines;
- Kids’ play-time, what they play with, when, for how long and with whom;
- Kids’ TV time, what they watch, when, for how long and with whom;
- Other screen time such as computer, tablet and mobile usage;
- Pocket money: those receiving it, how much, how they spend it.
For more details and information on costs (sessions are free for TIA members) and how to register, contact the Toy Industry Association.