Toronto’s Spin Master Ltd. has been named by the U.S.’s Saban Brands as the global master toy licensee for its “reimagined” Popples property.
Popples, a new animated children’s series set to air in 2015, is based on a highly successful toy line and Saturday-morning cartoon series that were popular with early learners in the mid eighties. The Popples were fun-loving characters that could transform to fluffy balls and back again.
Under the just-inked agreement, Spin Master will produce a full range of children’s toys including small dolls, collectible figures, playsets and plush. The collection is scheduled to hit the U.S. market in 2015, with the line expanding to Canadian retailers’ shelves in 2016.
“We are pleased to partner with Saban Brands to relaunch the Popples property and bring to life the adorable new characters and whimsical world of the series. The Popples toy line will have a fresh modern look and feel inspired by the original design,” said Spin Master’s Craig Sims, vice president Licensing and Business Development.
For more information, contact Spin Master Ltd.