BunkiMunki Taps Into Popular Tween Trend

collectible plush and keys

Six plush characters and fashion accessories augment BunkiMunki virtual world.

BunkiMunki™ is a new property that offers a virtual world, plus six plush characters and a line of cool fashion accessories that tweens will love to collect.

Recently launched at the Canadian Toy & Hobby Fair and the American International Toy Fair, BunkiMunki™ met with great response from retailers on the hunt for product to satisfy their young “generation-app” customers. (Generation app is a new toy-industry term describing the hot trend of teaming physical toys with technology, such as apps and smart phones or websites and computers, to enhance classic play patterns.)

All components of the BunkiMunki™ brand are designed to inspire boys and girls, seven to 15 years old, to “unlock the power of happiness” through positive thoughts and self-expression.

BunkiMunki.com is a proprietary, social network that augments the “real-world” products, which come with a Bonus Code that’s redeemable for virtual currency on the website. Kids can collect and wear the key-style necklaces, enjoying a sense of kinship with other BunkiMunki.com members. And each adorable BunkiMunki™ plush toy is a huggable replica of the online brand character.

Membership to BunkiMunki.com is free, so kids can immediately start doing fun activities, such as customizing their own aliases in the likeness of BunkiMunki™, or creating their own home space with realistic décor to suit their individual styles and personalities. Kids will be rewarded with Bunki Bucks, a virtual currency, for completing activities like journal writing, music creation, working for badges, and playing games. Bunki Bucks can be spent at The Emporium, a virtual store. The website offers a Premium Membership allowing kids unlimited access to all social media features, including B-Mail, Chat, Friends and much more.

Parents will have peace of mind, since the BunkiMunki.com site offers maximum security with privacy features, such as a strict no-real/full-names policy and a language filter. The site is compliant with the Children’s Online Privacy Protection Act and is certified by Privo, an FTC-approved, neutral third-party service provider. For more information, visit Canadian distributor Active Play Toys & Games Inc.

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