‘TOY BRIEFS’

Mega Brands Developing Hello Kitty Construction Toys

The Montreal-based distributor has signed a two-year licensing agreement to develop a new line based on Sanrio’s Hello Kitty brand.

Two Canadians on 2010 Huggable Heroes List

Two young Canadians were named to the 2010 Huggable Heroes list, part of the National Build-A-Bear Workshop Community Service Program.

Wiggles 3D Game Wins Mensa Select Award

Yikerz, a magnetic strategy game from Wiggles 3D, was recently named a Mensa Select winner for 2010. Developed by the London, Ontario game maker in partnership with AB Games, Yikerz was one of 50 games tested by the American Mensa organization.

Toy Story 3 Tops Merchandise Shipments

Although during the past year several popular films have spawned everything from books to backpacks, the just released Toy Story 3 is already leading the pack in terms of volume of merchandise shipped.

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