‘Strictly Business’

Connecting with Boomers: new rules for keeping older customers

Connect with your more mature customers by offering hassle-free service and unique products of lasting value, says customer service strategist Jeff Mowatt.

Hot-in-Japan Translates as Huge Over Here

While visiting the 2016 Tokyo Toy Fair, Diverse Marketing’s Steve Starobinsky checked out the local retail scene and spotted several hot trends.

How to stay up when work’s got you down

Customer service strategist Jeff Mowatt offers five ways to improve the mood of day-to-day interactions with cranky customers and colleagues.

Striking it Rich: how to work with upscale customers

Easy to forget, but well-heeled customers want the same things as everybody else. Retail strategist Jeff Mowatt has five strategies for dealing with the higher net worth set.

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