‘COLUMNISTS’

Avoiding the dreaded Friend Zone

Customer relationships should be built on friendly, professional service — but not friendship — says retail strategist Jeff Mowatt. There are good reasons to avoid getting too close, and here are five of them..

Seasonal Shopping and Online Searches: Get Your Business on the Radar

With consumers doing more holiday shopping online, retailers need smarter ways of getting out their message. Digital marketing consultant Jeff Quipp introduces keyword search tools that could help you stand out from the crowd.

Up-sell without turning them off

If you and your employees don’t know how to up-sell effectively, you’re leaving money on the table. Retail strategist Jeff Mowatt has some tips for encouraging customers to buy a little extra.

Yes, I Mind Waiting! Ten ways to avoid lineup stress.

When lineups get long and frustration mounts, Customer Service Strategist Jeff Mowatt offers some ideas for keeping everybody smiling.

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