‘COLUMNISTS’

Keeping Customers When Things Go Wrong

When dealing with dissatisfied customers, empathy works better than just exchanging the merchandise. Instead of focusing on the problem, train your front-line employees to fix the relationship.

Celebrate Mother’s Day with Active Play

The Toy Couple salutes Mother’s Day with a look at outdoor activity toys — a great way to spend time with the family and get physical.

Playtime With Your Kids — Pleasure or Pressure?

Hand puppet play is imaginative, open-ended and equally freeing for kids and adults. Let your child take the lead and you’ll be amazed at where you will go together.

Your Irresistible Offer

Whether you’re making a pitch to customers in person, in a brochure, or on your website, you’ll have more success if you define your proposition using three key elements.

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