TheGeniusofPlay.org, a new website launched by the U.S. Toy Industry Association under its The Genius of Play initiative, offers consumers easy access to a wide range of information — professional advice and play ideas to quick parenting tips.
Designed to expand parents’ and caregivers’ understanding of play’s developmental benefits, the site provides the tools and resources needed by parents who want to use play to engage their kids in unstructured learning outside of school.
The fall launch date was chosen with purpose, says spokesperson Meredith Sinclair, a parenting expert and Genius of Play Ambassador.
“Once the school year starts, and fall begins, children’s lives tend to become very structured and scheduled. We felt this was a perfect time to unveil the website to relieve that stress and ensure free play is included during the school year,” explains Sinclair. “The Genius of Play was created to assist parents in their child’s development by offering ideas to initiate and cultivate play, which has been shown to help children learn cognitive, physical, social and emotional skills.”
For more information, contact the Toy Industry Association.