Toy suppliers and retailers may want to tune into a timely webinar hosted by the U.S. Toy Industry Association under its Knowledge Network program.
Titled “Online Toy Buyers: The E-Commerce Toy Story – From Millennial Parents To Successful Licensing”, the educational webinar looks at what drives consumers to shop the internet for toys.
The presentation, which runs 2 to 3 p.m. on August 11, will be led by Ken Cassar, principal analyst at Slice Intelligence, a research firm specializing in digital commerce activity and customer loyalty.
In addition to discussing the digital buying patterns of millennials and baby boomers, Cassar will cover buying-occasions of interest, and licensing’s influence on toy buying.
TIA spokesperson and webinar moderator Anne McConnell says, “This webinar is ideal for manufacturers and retailers preparing for the all-important fourth quarter. We will discuss the power of millennial shoppers and how their spending frequency and merchant preferences differ from boomers.
“The presentation will also shed light on online trends that are expected to impact future opportunities in the toy marketplace,” adds McConnell.
The webinar is free for TIA members (US$49 for non-members) and participants must register.