The 2016 edition of Spielwarenmesse’s German International Toy Fair wrapped up a successful six-day run last week.
Held in Nürnberg (Jan. 27-Feb. 1), the annual trade event surpassed 2015′s attendance numbers, this year attracting 71,000+ visitors from 125 countries, including Canada.
Although Nürnberg is the second event on the early show-season calendar (following the Hong Kong Fair), it remains the biggest in the world. The 2016 show hosted more than 2,800 exhibitors who displayed almost one million products, of which 75,000 were new additions and introductions.
Unlike the HK Fair, which is considered Mecca for those buyers on the hunt for electronics and licensed products, Nürnberg holds the reputation as the place to go for retailers interested in innovative, trend-setting products in all the traditional toy and hobby categories.
As usual, this year’s roster of exhibitors showed everything from cutting-edge model railroads and R/C vehicles to wheeled goods, educational toys, backyard active-play products and dress-up.
Products incorporating today’s in-demand features were highlighted at the Fair’s TrendGallery. According to Spielwarenmesse’s play experts, the trends expected to “inspire” the industry include:
- Train Your Brain – toys promoting the development of cognitive skills — includes STEM kits and strategy games;
- Everyday Hero: toys promoting role play, social interaction skills, and the expression of feelings — includes dress-up, puppets, dolls;
- Design to Play: toys and room decor items that inspire an appreciation of design combining art with functionality — includes wooden ride-ons.
Product may rule at Nürnberg, but organizers also made sure there were many other attractions and opportunities for visitors to expand their toy show experience. Along with the popular TrendGallery, guests and exhibitors had access to educational sessions at the Business Forum, an awards gala, interactive presentations, after-hours social events and tours of the host city.
For more details and information on next year’s Fair (Feb. 1-6, 2017) contact Spielwarenmesse.