Visitors Flock to Hong Kong Fairs for New Product Trends

Hong Kong Fair 2013 -- zone entrances

Hong Kong Convention Centre with access to 4 separate fairs in a single venue (c/o HKTDC)

More than 100,000 visitors journeyed to the Hong Kong Convention and Exhibition Centre, last week, eager to see the latest trends in toys, stationery and infant/preschool products, on display at four annual trade shows hosted by the Centre.

The series of exhibitions, which kicked off on January 7 and wrapped up on the 10th, included the 39th Hong Kong Toys & Games Fair, the Hong Kong Baby Products Fair, the Hong Kong International Stationery Fair and the Hong Kong International Licensing Show. All ran simultaneously in neighbouring halls of the Centre. (While the Toy, Baby and Licensing shows are presented by the Hong Kong Trade Development Council (HKTDC), the HKTDC organizes the Stationery show in conjunction with Messe Frankfurt (HK) Ltd.)

Of course, HKTDC’s annual Toys & Games Fair continues to be the biggest draw of this thriving quartet – hosting a record-breaking 2,700+ exhibitors. It also notched up a seven percent increase in attendance for the second consecutive year with 36,000+ visitors coming from 120 countries, including U.S., Europe, Japan, Colombia and Czech Republic.

Electronic toys and apps continue upward trend.

Considered the number-one source for cutting-edge electronics, the 2013 Toy Fair did not disappoint those buyers on the hunt for new toys – especially in the educational category – that incorporated hot elements of R/C and digital. Not surprisingly, there were many product introductions featuring smartphone applications.

For example, E-Supply International captured buyers’ attention – and a Best Product Award — with its smartphone-controlled bubble-blowing helicopter. (The item won a Best Product Award.) Toyeast Ltd., whose display included a battlefield diorama, racked up orders for its smartphone-controlled tanks. And Eastcolight (Hong Kong) Ltd.’s Dr. Mike LCD Digital Microscope also picked up an award as well as accolades.

Eastcolight's Digital Microscope

Eastcolight's Digital Microscope wins one of several Best-of-Fair awards.

The 2013 Baby Products Fair was the next most visited, attracting over 27,000 visitors. Also a great source of product featuring the latest in market trends, almost 400 exhibitors displayed a wide variety of items in traditional infant/toddler categories including: bedding and furniture, gift sets and souvenirs, skincare and bath products, activity toys, fashion wear, and feeding, nursery and maternity products. While vendors of traditional products received their fair share of attention, displays within a new zone devoted to strollers and outdoor gear also got good response, according to an HKTDC report. Not surprising given European and North American consumers’ love affair with greener lifestyles that include active but comfortable family outings.

Award winning pens, 2013 HK Stationery Fair

Pens from Ni Hau, a 2013 HK Stationery Fair award winner

Finally, the 4th International Stationery Fair, and the two-day International Licensing Show also attracted increased buyer traffic, with Stationery drawing 15,000+ visitors and the Licensing event logging over 1,000 buyers. Visitors to the Stationery Fair saw a wide variety of products ranging from office supplies and computer accessories to trendy kids’ knapsacks and artist supplies.

Many products — especially those exhibiting eco-friendly elements — received great response from retailers. And while green is still one of the most significant trends to hit that market, products that are fun and funky are increasingly important to consumers. Ni Hau Industrial Co. Ltd. had the right idea. Its giraffe- and bunny-shaped pens — that double as desk toys — took home a prestigious product award.

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