Under a just-inked deal with Universal Partnerships & Licensing (UP&L), and Illumination Entertainment, Toronto’s Thinkway Toys will produce toys based on the much-anticipated sequel to 2010’s enormously successful family flick, Despicable Me. As global master toy licensee for Despicable Me 2, Thinkway will develop a wide variety of merchandise, including interactive toys, figures, plush, dolls, playsets, vehicles, role play items and novelties.
“Our team is ecstatic to create an all new line of toys for Despicable Me 2,” said Thinkway Toys’ CEO Albert Chan. “The characters are endearing, filled with humor and adventure and we can’t wait to include these elements into the toy line,” he added.
The collection, which will bring key film scenes and characters like the Minions to life, is due to hit retailers’ shelves in Q2/ Q3, 2013 — coinciding with Despicable Me 2’s release in North American theatres on July 3. The sequel will feature voices by Hollywood celebrities, such as Steve Carell, Javier Bardem and Jason Segel.
According to a Thinkway press release, the original and beloved Despicable Me grossed $543 million at theatres worldwide, making it the 10th highest-grossing, animated film in U.S. history. The DVD edition of the film has also done blockbuster business in home entertainment markets — selling 13 million copies in just over a year. Plus, in Florida later this summer, Universal Orlando Resort is launching a 3D theme-park attraction based on Despicable Me. For more details, contact Thinkway Toys.