What’s inside . . .

Wednesday, April 23, 2014

Bigger Is Better

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German International Toy Show: Still Industry's Biggest Event
Almost 76,000 visitors attended the 65th German International Toy Fair in Nürnberg. With some 2,700 vendors displaying over a million products, the organizers say the 2014 event was the biggest Spielwarenmess ever.
Buzz and Bonhomie Stoke 2014 New York Toy Fair
Singer Alicia Keys cut the ribbon launching the annual American International Toy Fair (Feb. 16-19), which hosted 1,100 exhibitors. Over 25,000 visitors enjoyed the Big Apple experience while discovering the latest in toys, games and electronics.

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Trade News

Godzilla Merchandise Rises Again!
Opening in cinemas on May 16, this year’s reboot of Godzilla is expected to be a box-office monster with suppliers introducing licensed merchandise ranging from scaly masks to roaring action figures.
Rainbow Loom named 2014 Toy of the Year
Toy industry leaders gathered at New York's Grand Hyatt Hotel to honour the best in children's products, awarding Rainbow Loom a coveted TOTY, along with winners in 13 individual categories. Toronto's Thinkway Toys and Spin Master earned awards in the Boy, Game and Innovation categories
Ready to Launch: 2014 Canadian Toy Fair
Visitors to the 2014 Canadian Toy Fair, opening January 26 at Toronto's International Centre, will discover a revitalized event with many new features including an industry-leading lineup of speakers and seminars.
Nürnberg Fair Hosts International Toy Business Discussions
The Global Toy Conference and the Toy Business Forum, which run during the 2014 Spielwarenmesse International Toy Fair (Jan. 29-Feb. 3) are geared for international business guests.
TIA Trend List Shows Kids Want New Ways to Play
Super-sized plush, missile-firing RC vehicles, and zombie-inspired games are some of the new products reflecting 2014's six top toy trends. Retro and the more high-brow STEAM products are also gaining ground.
Toy Retailers Find Gems at CanGift's Toronto Show
The 2014 edition of Canada's largest gift trade show wrapped up January 30th, hosting over 900 exhibitors and attracting almost 16,000 visitors.
Spin Master and Thinkway Products Nominated to TOTY Short List
Eighty-four products, including 7 from Toronto's Spin Master and Thinkways , were selected from over 500 submissions and are now in the running for a prestigious 2014 TIA Toy of the Year award.
Specialty Retailers' Workshop Among New Attractions at NYC Toy Fair
Several added features, including a new product zone and educational workshop for specialty retailers, will result in a richer show experience for visitors to the 2014 American International Toy Fair.

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New Products

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Column

Interesting facts, but what's the story?
Storytelling is a powerful tool that can make your products and service stand out, says retail strategist Jeff Mowatt. Here are a few tips to compete more effectively with online stores by going beyond a dry list of features and benefits.

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Toy Briefs

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