What’s inside . . .
Tuesday, April 15, 2014
Buzz and Bonhomie Stoke 2014 New York Toy Fair
February 24, 2014
Singer Alicia Keys cut the ribbon launching the annual American International Toy Fair (Feb. 16-19), which hosted 1,100 exhibitors. Over 25,000 visitors enjoyed the Big Apple experience while discovering the latest in toys, games and electronics.
TIA Trend List Shows Kids Want New Ways to Play
Super-sized plush, missile-firing RC vehicles, and zombie-inspired games are some of the new products reflecting 2014's six top toy trends. Retro and the more high-brow STEAM products are also gaining ground.
Rainbow Loom named 2014 Toy of the Year
Toy industry leaders gathered at New York's Grand Hyatt Hotel to honour the best in children's products, awarding Rainbow Loom a coveted TOTY, along with winners in 13 individual categories. Toronto's Thinkway Toys and Spin Master earned awards in the Boy, Game and Innovation categories
Ready to Launch: 2014 Canadian Toy Fair
Visitors to the 2014 Canadian Toy Fair, opening January 26 at Toronto's International Centre, will discover a revitalized event with many new features including an industry-leading lineup of speakers and seminars.
TNPC Gives Holiday Awards to Six Canadian Firms
Fourteen products from 6 Canadian suppliers were named to The National Parenting Center's annual holiday awards list. The organization's coveted Seal of Approval is based on responses from hundreds of kids and caregivers.
Interesting facts, but what's the story?
Storytelling is a powerful tool that can make your products and service stand out, says retail strategist Jeff Mowatt. Here are a few tips to compete more effectively with online stores by going beyond a dry list of features and benefits.